Abstract:
Purpose - This study goal is to seek the factors that affecting customer loyalty in
Greater Jakarta and Bandung, Indonesia. The independent variables that were used
are shopping motives in terms of Information Attainment, Uniqueness Seeking,
Social Interaction, Browsing and satisfaction as mediating variables. The
dependent variable of this study is Customer Loyalty.
Design/Methodology/Approach - 25 item construct instrument were distributed
to the person who has ever purchased at Miniso Jakarta, Bogor, Depok,
Tangerang, Bekasi, and Bandung. I used survey questionnaire technique with
Non-probability snowball sampling. There was a total of 286 respondents with
253 valid responses and 33 invalid responses that didn’t pass one of the
requirements of the screening question. This study uses Smart PLS-SEM 3.0 to
analyze the data result to check the validity, reliability, and hypothesis testing.
Findings - the result of this study revealed that from 9 hypotheses 4 of them did
not influence the dependent variables and 5 of them influence the dependent
variables.
Originality/Value
This research provides a better understanding of Shopping Motives towards
Customer Loyalty mediating by Customer Satisfaction in Indonesia that has never
been conducted. The result provides the implication for retail stores and
recommendation for future researches.
