TOURISM MALAYSIA: ITS STRATEGIES TO INCREASE THE NUMBER OF INDONESIAN TOURISTS

Abstract

Tourism cam be a tool for a nation to drive the economic development by concerning also on tourism sectors development. ASEAN countries recently promote tourism fiercely to make this sector become the main income of the member states. Malaysia is one of the most visited countries among ASEAN member states, including Indonesia. Indonesian people go to Malaysia not only to do vacation or to spend their holiday time, but also to do some other affairs like medical visit, educational trip and business trip. Tourism Malaysia, as Malaysia's under-governmental tourism organization which under the Ministry of Tourism and Culture, recognize Indonesia as a big market to promote Malaysia's tourism, since Indonesia is also one of the biggest contributors to Malaysia international tourist arrivals number. Therefore, Tourism Malaysia do have strategies to attract Indonesian people to travel more to Malaysia and to increase the number of tourist arrivals from Indonesia. In this thesis, the writer divided the strategies by the year from 2011 until 2014. This methodology used in this thesis is qualitative research, which is the writer gather all the data and information needed directly to the regional office of Tourism Malaysia in Jakarta to get the primary data which are the annual reports of Tourism Malaysia 2011 - 2014, and also to the official website of Tourism Malaysia. By doing research through all the source of information, the writer found that the role of Tourism Malaysia as Malaysia National Tourism Organization is to market and to promote tourism sectors of Malaysia through their strategies marketing to attract the international tourists.