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A COMPARATIVE STUDY OF SOCIAL COMMERCE AND E-COMMERCE TOWARDS FACTORS OF PURCHASE INTENTION MODERATED BY AGE AND GENDER
Dharma, Cokorda Gede Agung Prameswara Satrya
(
President University
,
2022
)
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING
Rahman, Rani Artsani
(
President University
,
2022
)
COMPARATIVE STUDY TIKTOK AND INSTAGRAM ADS ON BRAND AWARENESS, BRAND ATTITUDE, AND PURCHASE INTENTION MODERATED BY AGE AND GENDER
Monica, Zefanya Ezya
(
President University
,
2022
)
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Author
Dharma, Cokorda Gede Agung Prameswara Satrya (1)
Monica, Zefanya Ezya (1)
Rahman, Rani Artsani (1)
Subject
Purchase Intention (3)
Brand Attitude (1)
brand awareness (1)
Brand Image (1)
Celebrity Endorsement (1)
Consumer Trust (1)
E-commerce (1)
Generation Z (1)
Greater Jakarta (1)
Instagram (1)
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Date Issued
2022 (3)
Has File(s)
Yes (3)