BUSINESS PRESENCE ON SOCIAL MEDIA

Abstract

In today's high-tech environment, many things can be done easily through World Wide Web. The Internet is a library that contains information in the form of text, graphics, sound, and animation in electronic form. Social media is an aspect of internet communicating. Many people consider Social Media sites like Facebook, YouTube, Twitter, and Instagram to be nothing more than a means of communicating with friends and family. However, the function of social media has become increasingly widespread for all types of businesses. A social media presence supports the business owner in developing better-targeted advertising for people on social media to help expand the business, generate clients, and brand awareness. Furthermore, Social Media may also be used for advertising and promotional offers. Some examples of social media for business include Facebook and Instagram. Finally, this paper examines current literature that focuses on the Social Media Landscape and social media use as a marketing tool.