PROMOTING BUSINESS TO THE NEXT LEVEL WITH SOCIAL MEDIA MARKETING

Abstract

In this digital era where everyone can access any information in a snap of fingers just by a few clicks and people are competing with one another to have an online persona, advertising is also going through a shift. The days where big brands paid a huge amount of money just for tens of seconds advertising in the television channel has passed. Almost everyone can now advertise their own products on the internet whether you are a big company, a small business, or even an individual. Online exposure is an essential thing, because due to Social Media Marketing, businesses can now promote their ads with a planned and targeted customer to ensure that their ads are delivered to their targeted market effectively.