SOCIAL MEDIA AS A MARKETING TOOL - A STUDY ON FACEBOOK

Abstract

Facebook has grown to become the world's largest communication network and the most potent advertising platform ever. It has given the phrase "social media" a whole new meaning. Social media is an excellent tool for spreading stories and engaging with people. Social media isn't only for personal tales but has also become a very important platform for businesses to engage with their customers and future clients. This paper will go over all of the many facets of social media marketing, focusing on Facebook and Instagram. This paper will cover the following topics: a) Introduction to social media marketing, b) Social Media Management c) Fundamentals of social media advertising, d) Facebook advertising, and e) Measuring and optimizing social media marketing campaigns.