FUNDAMENTALS OF DIGITAL MARKETING: SOCIAL MEDIA MARKETING FOR BUSINESS

Abstract

Recently, businesses have begun to embrace social media technologies in order to market their products and services via social media platforms due to the expanding trends of internet usage and social media engagement. Social media has been increasingly significant for social networking, content sharing, and online access. Social media provides a broad platform for businesses such as digital marketing because of its customizability, consistency, and variety of features. The use of digital marketing in business led to intense competition in the space and competing for brand visibility. Therefore, it is important to increase brand awareness to reach more audiences, get more online traffic to gain more customer engagement and strong relationships. This paper addresses how to manage and create online marketing content for business purposes to engage with individuals by the presence of popular social media platforms especially Facebook as part of digital marketing and advertising. It describes social media fundamental, social media abilities and potential functions as part of the company's marketing strategy, as well as diverse approaches to using them as marketing tools. As a result, it can involve the development of a strong sense of community that will enable efficient marketing and initiative buying.