UTILIZING DIGITAL MARKETING FOR BUSINESS

Abstract

The internet has become an essential thing for humanity. It has increased productivity, opened up new opportunities, and changed how we do daily life activities. Because of the Internet, there are many new things, such as social media; a platform on the internet to connect and exchange information. Social media also creates a new opportunity for businesses and organizations to establish a presence, raise brand awareness, engage with a target audience or new potential customer, and increase. Digital marketers can utilize many channels to achieve their goals with the help of the digital marketing umbrella. This paper discusses the digital marketing umbrella and popular social media platforms.