Abstract:
Food is one of human primary needs and culinary business is an ‘it’ business that
keeps increasing. Culinary business offers a variety of options and innovation.
With wide range of market potential, culinary business is often seen as a fast
growing and competitive business. Thus, it makes the culinary business as a
promising and interesting business to get in.
Company Description
Sakura Café is a unique café which specializes in Japanese Tea Set. Different
from other tea salons, Sakura Café offers freshly-brewed Japanese Tea with a
variety of snacks and sweets to compliment the unique taste of Japanese Tea. As
the first café to serve this unique menu, Sakura Café offers a new way to relax
and have fun with a cup of tea.
Industry Analysis
Culinary industry is one of the biggest contributors to Indonesia Gross Domestic
Product. So many people have entered this industry and the numbers are still
increasing. With the continuous changing in the society, culinary industry is an
adaptable business that can follow the rapid change of the people. Not only that
but culinary industry is also an industry which offers a thousand opportunities.
Market Analysis
Sakura café’s primary target is teenagers, young adults, and working people.
With new and unique café concept, Sakura Café offers a different way to spend
time with their loved ones or alone. When stress is finally kicking in, some
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people want to get away from it and relax for a while. Sakura Café offers an easy
and convenient way to relax with a cup of tea.
Marketing Plan
Sakura Café promotional activities are focusing on word-of-mouth as primary
activity while social marketing will be the secondary activity. Sakura Café will
trust the customers to promote Sakura Café to their friends or co-workers, by
direct communication or SNS. Sakura Café marketing support will always be
online on SNS to update the newest news and promotion to customers.
Management Team and Company Structure
Sakura Café will have four main divisions that worked alongside the CEO as one
team. Each employee are well-trained and had been enriched with additional
skills like basic Japanese language, plating technique, and many more. Codes of
conducts were made to control the employees and to create positive working
environment.
