Abstract:
Kampus Merdeka "Independent Campus" is an innovative educational initiative
introduced by the Indonesian government in 2020. It aims to revolutionize higher
education in the country by promoting autonomy, creativity and entrepreneurship
among students. There are also many and very interesting programs offered, one
of which is the Certified Independent Study and Internship program (MSIB).
Certified Independent Study and Internship (MSIB) is part of the Independent
Campus program which provides opportunities for students with the aim of
providing a place for learning and developing themselves outside of lecture
activities. There are many partners who have contributed to this MSIB program,
one of which is KAPANLAGI Youniverse (KLY). The program provided by
KLY Youniverse is Social Media Marketing where they are given responsibility
for managing social media.
In this learning program there are 5 learning clusters, namely, Design &
Photography, Processing Statistical Data, Digital Product Innovation (Medialab),
Multimedia, Content Production. One of the learning clusters described in this
report is Content Production. In the Content Production lesson, the preparation
process for making news into content until it is published is taught so that
engagement from social media can increase.
KLY Youniverse has several social media, such as Facebook, Tiktok, Twitter,
Pinterest, Official Website and Instagram with various information. It is hoped
that after participating in this program, participants will have good social media
marketing competencies in line with technological advances and still adhere to
journalistic ethics.
