Abstract:
Student Housing is a place where President University students stay, share,
and exchange culture with friends from other cities and countries. President
University places Student Housing as the place not only for sleeping but also
gaining knowledge and experiences living with students from different nations,
ethnics, religions, characters and many more values. For this reason, the
researcher wants to identify what the dominant communication factors of
students' decision to stay at the President University Student Housing; focused on
students' batch 2010, because they have been living there for a year. President
University Student Housing is known for having strict rules and regulations inside
the dormitory itself. But why they choose to extend their stay one or two more
years in the dormitory? In this research, the researcher used five dimensions of
Symbols of an Organizational Culture, which are: Physical Symbols (Buildings),
Physical Symbols (Facilities), Physical Symbols (Furniture Facilities/Household),
Behavioral Symbols, and Verbal Symbols.
The purpose of this research is to identify the dominant communication
factors of students' decision to extend their stay in the President University
Student Housing. The theory been used is The Organizational Culture Theory. In
this theory, researcher is used 5 dimensions, which are Buildings (Physical
Symbols), Facilities (Physical Symbols), Furniture Facilities/Household (Physical
Symbols), Behavioral Symbols, and Verbal Symbols.
In this descriptive quantitative research, the researcher used Organizational
Culture Theory to analyze and interpret the primary data. This way, the researcher
finally identifies the dominant communication factors of students' decision to
extend their stay in the President University Student Housing. To gain primary
data, questionnaires were spread to 212 students' batch 2010 who extended their
stay in the dormitory in their second year. The findings show that there are four
dominant communication factors of students' decision to stay at the President
University Student Housing. They are: Condition of Facilities, Superior
Environment, Comfortable Place to Live, and Clean and Safe Place.
In conclusion to answer the questions, the researcher used Organizational
Culture Theory to analyze and interpret the primary data. This research finally
reveals that there are 5 dimensions that have made the students extend their stay in
the President University Student Housing
