School of Business: Recent submissions

Now showing items 1-20 of 2770

COOEE FASHION ACCESSORIES

Rosana, Serly (President University, 2024)

The women's accessories industry in Indonesia is experiencing significant growth, driven by changing fashion trends, increasing online penetration and increasing awareness of sustainability. Product innovation, appropriate ...
THE INFLUENCE OF ECONOMIC GROWTH, TRADE OPENNESS, AND POLITICAL FRAGILITY ON FOREIGN DIRECT INVESTMENT IN ASEAN ON PERIOD 2018-2020

Trinarayana, I Komang Gede (President University, 2024)

This research aims to analyze the influence of economic growth, trade openness, and political fragility on Foreign Direct Investment (FDI) in ASEAN on Period 2018- 2020. The sample consists of 11 ASEAN countries (Brunei, ...
BUSINESS PLAN MO&M GLIDERS PETSHOP

Tendean, Praisy Meisaly (President University, 2024)

The pet shop industry grew steadily in 2018 and will experience significant growth in 2022. This is due to the emergence of the trend of keeping pets because pets have become a form of entertainment in themselves and are ...
BUSINESS PLAN GRALABITES (GRANOLA BITES)

Tampubolon, Elsa (President University, 2024)

Health consciousness has experienced a substantial surge, particularly in the wake of the worldwide pandemic. According to the 2023 Asia Pacific Health Priorities Survey, about 70% of individuals are implementing significant ...
THE ROLE OF ONLINE CUSTOMER REVIEW AND VIRAL MARKETING MEDIATED BY CUSTOMER TRUST TO PURCHASING DECISION ON TOKOPEDIA

Hadi, Karina Putri (President University, 2024)

The advancement of technology and the evolving business landscape have streamlined activities for Indonesians and influenced their daily habits and thought processes. As e-commerce continues to rise in the digital era, ...
THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE TOWARD CUSTOMER TRUST IN PURCHASING DECISIONS OF SCARLET WHITENING PRODUCT

Yuniar, Fania Farhana (President University, 2024)

This research aims to assess the influence of product quality, brand image, and customer trust on purchasing decisions for Scarlett Whitening products. Fake products, sold at lower prices, damage the brand's reputation ...
THE INFLUENCE OF FAMILY, HEALTH, LEISURE, AND FRIENDSHIP TOWARD GEN Z HYBRID WORK LIFE IN JAKARTA MEDIATED BY WORK STRESS

Tamba, Widya Yosefiana (President University, 2024)

Hybrid work offers a work-life balance with the flexibility of working from home or the office, which is particularly appealing to Generation Z due to their priority on work-life balance. This study aims to analyze the ...
BUSINESS PLAN OF BERGER EAT

Mardan, Muh. Khalfan Amario Rayhan (President University, 2024)

A growth strategy is a strategic plan designed to achieve business growth. Of course the director must prepare this growth strategy so that the director has a long-term plan, where this growth strategy is also very ...
RIDE ABROAD: HOW DOES INDONESIAN PERCEIVED AND INTENT TO USE THE BEAM SHARED-BIKE SERVICE

Abdillah, Muslih (President University, 2024)

After thorough reasoning, study, research, survey, and analysis, it can be concluded that all of the independent variables significantly influence and have a positive effect on the independent variable. This shows that ...
OPTIMIZING BUSINESS (B2B) PERFORMANCE IN DIGITAL BUSINESS THROUGH ARTIFICIAL INTELLIGENCE: A CASE STUDY OF NETMONK COMPANY AT OPERATIONS DEPARTMENT

Santoso, Edwardo Michael (President University, 2024)

The study, forms of technology, and use of artificial intelligence have developed rapidly in recent years and artificial intelligence has been used in various fields, especially in relation to business performance. ...
PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU DI MARKETPLACE SHOPEE

Kwandi, Vinni Stefanie (President University, 2024)

Shopee sebagai pasar online teratas dalam kategori business-to-consumer (B2C), sesuai survei pelanggan yang mengukur kesadaran, kepuasan, dan kepercayaan top- of-mind konsumen. Shopee adalah situs pilihan yang ...
FACTORS INFLUENCING CHINESE CONSUMERS TO BUY NEW ENERGY VEHICLES

Zhang, Xuzhai (President University, 2024)

As the global environment continues to deteriorate, China has become more and more concerned about environmental protection. The development of the new energy vehicle industry is considered one of the means to reduce ...
FACTOR THAT INFLUENCE THE STAYCATION TREND TO REMAIN SUSTAINABLE IN THE NEW NORMAL ERA

Nuswantoro, Muhamad Bintang (President University, 2024)

Staycation is an activity in which individuals or families stay in a place for vacation and only do holiday activities around that place. Staycation itself comes from the words stay and vacation. Usually a staycation is ...
THE INFLUENCE OF EMOTION, MATERIALISM, RISK PERCEPTION AND FINANCIAL LITERACY ON THE PROPENSITY TO INDEBTEDNESS (STUDY ON PAYLATER USER AMONG GENERATION Z IN KARAWANG)

Setyaningsih, Pramita (President University, 2024)

Karawang Generation Z had a strong desire to try Paylater and use it for non-urgent purposes. So, they take out a loan without knowing how they would repay it. This study seeks to identify the factors that determine a ...
EXPLORING THE INTEGRATION OF KOREAN LIFESTYLE AND VALUES IN PURCHASING DECISION OF INDONESIAN SHOPPERS

Andriani, Reza Herlina (President University, 2024)

Entering the twentieth century, a novel phenomenon of globalization has emerged and revolutionized all aspects of our contemporary lives. Initiated by massive and rapid development in information, communication, and ...
UNVEILING OPPORTUNITIES: A DESCRIPTIVE STUDY ON POTENTIAL OF THE SELF-STORAGE BUSINESS IN INDONESIA

Adithya, Farhan Rizqullah (President University, 2024)

This research delves into the burgeoning self-storage industry in Indonesia, with a specific focus on variables such as pricing, location, safety, and space availability, and their intricate relationship with consumer ...
PENGARUH KOMPENSASI, DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PT XYZ DI KABUPATEN BEKASI)

Syifani, Afrida Nuzul (President University, 2024)

Kinerja merupakan hasil kerja yang secara kualitas dan kuantitas dicapai oleh seorang pegawai dalam menjalankan tugasnya sesuai dengan tanggung jawab yang diberikan atasan. Penelitian ini bertujuan untuk menganalisis ...
THE INFLUENCE OF INTERNSHIP EXPERIENCES ON THE WORK READINESS OF UNIVERSITY STUDENTS

Dharmahadi W, Gede Made Danur (President University, 2024)

The purpose of this quantitative research was to explore and explain the influence of skills, role clarity, and motivation on the work readiness of university students. The study utilized an online questionnaire comprising ...
PENGARUH KOMPENSASI, BEBAN KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT. XYZ LOGISTIK CIKARANG

Nurkumala, Adisty (President University, 2024)

Kinerja pegawai merupakan salah satu faktor kunci keberhasilan suatu organisasi. Oleh karena itu, penting untuk memahami faktor-faktor yang mempengaruhi kinerja karyawan, seperti komunikasi yang efektif, tingkat beban ...
ALLOCATION OF VACANT LAND INTO OWN-BUSINESS PROPERTY USING DIGITAL MARKETING AS OF REVOLUTION INDUSTRY 5.0

Reviando, Dika Pagliuca (President University, 2024)

Vacant land with an area of around 6,000m2 , located at Blok Sabtu, Sindangkasih, Majalengka, West Java, needs to have its surface area cleared by digging and compressing certain areas using heavy equipment. This is ...

Now showing items 1-20 of 2770

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