BUSINESS PLAN FOR iTRANSPORT RENT A CAR

Abstract

The Chairperson of Asosiasi Pengusaha Rent Car Daerah (Apserda) Harmawan Jeffrivan said that at the beginning of 2018 the demand for rental cars had risen by 30% and was predicted to grow by 70% in 2018. According to Tanza Warganegara (Vice CEO of MPM Rent), currently more and more companies are renting operational accommodation tools rather than buying, the reason company prefer to rent a car and do not want the car assets to be a burden on their financial statements and the increasing number of immigrants working in the industrial area, especially the Cikarang area who want to have private vehicles but do not have enough costs and are unable to meet administrative requirements. This opportunity will also continue to grow for individual and company car rental customer. iTransport Rent A Car is car rental company which focuses on renting fourwheeled vehicles. iTransport Rent A Car provides a variety of services such as renting out cars, shuttle, driving course and delivering goods. iTransport Rent A Car expect strongest market segments to be professionals who work in downtown offices, students at the local college and university, tourist or migrants, and corporates around the area. Car rental is the most convenient, safe, lots of choices of the type of the car, flexible time to use, and customers will feel more private when using car rental compared to public transportation and online taxi options. There are several car rental companies around the area. From large to small car rental companies. A big car rental companies are focus for the corporate market, medium car rental companies are focus for corporate and worker markets, and small car rental companies open to all markets. The characteristics of small car rental companies are only having a small fleet of only 2-5 cars. iTransport Rent A Car is not the first business which opens the car rental business, the execution is the important thing from an idea. iTransport Rent A Car will use several marketing media like advertisement on social media, create the website and share the flyer or brochure. iTransport Rent A Car is in a strategic location located in the industrial and educational city center. This location makes its own strength for marketing strategies to be easily accessible to consumers and prospective consumers. Extra services facilitated by iTransport Rent A Car are sending cars to locations that customers want such as offices and customers' homes. iTransport Rent Car Capital Ending Balance in the last 2018 is Rp 350,000,000. The following Company Assets are assets that have been held for 5 years until the end of 2018 and have been depreciated with a value of Rp. 777,500,000. Following is the car value list in 2019. The BEP iTransport Rent A Car alone will be reached when 7,188 units order or about 2.6 years ahead and this only if the car purchase once in 2019 and the fixed expenditure for the next 5 years.