THE EFFECT OF ONLINE SHOPPING EXPERIENCE ON CUSTOMER REPURCHASE INTENTION: A CASE OF KICK AVENUE WEBSITE

Harli, Timotius

dc.contributor.author	Harli, Timotius
dc.date.accessioned	2020-10-20T04:45:25Z
dc.date.available	2020-10-20T04:45:25Z
dc.date.issued	2019
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/3047
dc.description.abstract	Purpose The purpose of this research is to find the effect of online shopping experience on customer satisfaction and intention to repurchase in Kick Avenue Website in Indonesia Design/methodology/approach This research used quantitative research with an online questionnaire. Partial least squares - structural equation modeling and bootstrapping conducted to check the validity, reliability and the hypothesis testing. This research uses non-probability sampling. The sample collected consist of 183 valid responses who have purchased a product in Kick Avenue website before. Findings To sum up, in partially the effect of effort expectancy, performance expectancy and trust significantly influences satisfaction. In addition, there is a significant influence of satisfaction toward intention to repurchase. Originality This research study a specific sector of online shopping which is sneakers shopping through Kick Avenue website in Indonesia.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Business Administration;015201500039
dc.subject	Effort Expectancy	en_US
dc.subject	Performance Expectancy	en_US
dc.subject	Self-Efficacy	en_US
dc.subject	Trust	en_US
dc.subject	Satisfaction	en_US
dc.subject	Intention to Repurchase	en_US
dc.title	THE EFFECT OF ONLINE SHOPPING EXPERIENCE ON CUSTOMER REPURCHASE INTENTION: A CASE OF KICK AVENUE WEBSITE	en_US
dc.type	Thesis	en_US