Abstract:
Purpose
The purpose of this research is to find the effect of online shopping experience on
customer satisfaction and intention to repurchase in Kick Avenue Website in
Indonesia
Design/methodology/approach
This research used quantitative research with an online questionnaire. Partial least
squares - structural equation modeling and bootstrapping conducted to check the
validity, reliability and the hypothesis testing. This research uses non-probability
sampling. The sample collected consist of 183 valid responses who have purchased a
product in Kick Avenue website before.
Findings
To sum up, in partially the effect of effort expectancy, performance expectancy and
trust significantly influences satisfaction. In addition, there is a significant influence
of satisfaction toward intention to repurchase.
Originality
This research study a specific sector of online shopping which is sneakers shopping
through Kick Avenue website in Indonesia.
