Abstract:
The rapid development of internet has been affecting many things in Indonesian
people’s life facets. One of the best benefits that internet has given is having a real
quick access for Online Journalism. Using Online Journalism through various
media(s), such as Smartphone(s) launcher, websites, etc has been a “modern hobby”
in digitalization era nowadays. In no time, there are various Online Journalism
startups emerge in the industry recently in order to challenge the mediocre and
market leaders. The main aim of this research is for finding the overall impact of
Unified Theory of Acceptance and Use of Technology (UTAUT) and each of its
variables; Performance Expectancy, Effort Expectancy, Social Influence and
Facilitating Conditions on behavioral intention in reading Online Journalism for
College Students. The population is coming from Batch 2012 (second year study) of
President University students in Cikarang, West Java – Indonesia. This research is
made by using Multiple Regression Analysis of Quantitative Method. Researcher
wishes that hopefully this research is able to be useful guidance for any positions of
Online Journalism players in Indonesia to survive in a tight competition and
providing a better news reading experience through Online Journalism in the future.
