President University Repository

Browsing 2020 by Subject "Greenwashing"

Browsing 2020 by Subject "Greenwashing"

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  • Biofani, Dema (President University, 2020)
    The purpose of this study is to examine the effect of greenwashing towards purchase intention, which is mediated by green consumer confusion, green perceived risk, and green trust. This research utilizes a quantitative ...

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