BUSINESS PLAN OF MANTOEL.KITCHEN

Abstract

MANTOEL KITCHEN is a locally owned fast food outlet that will be positioned as a national franchise with the creative approach. MANTOEL KITCHEN provide a combination of excellent food at value pricing, with interesting packaging and taste. MANTOEL KITCHEN is the solution to increasing demand for fast food that combined with traditional taste. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Cikarang is the main city of Bekasi regency. with so many industry activities, Cikarang's retail sector is the most active in the region. For now, our top priority is to run and develop an outlet around campus. Later, our efforts will be the further development of more retail outlets in the surrounding area. MANTOEL Kitchen has been running for a year, MANTOEL Kitchen provides several main stay menus, which are Ayam Geprek, Ayam Suwir and Seblak. The menu is provided with a variety of tastes, and MANTOEL Kitchen will develop variations of its products 3-5 times a year. The first year profit is IDR 70,000,000. The second year of MANTOEL Kitchen is expected to benefit IDR 50,000,000. Then the third year of MANTOEL Kitchen is estimated to reach Rp 100,000,000 by expanding sales along with the making of food jars and utilizing a variety of tools that can be utilized today. With this prediction, MANTOEL Kitchen in the future, which is the years 4 - 6 will develop physically which has a great opportunity to grow other franchise partners to bring the taste and feel of food that is provided in versitile at reasonable prices