THE INFLUENCE OF 5G TECHNOLOGY ON TOURIST INTENTION IN INTELEGENT TOURISM (CASE STUDY AT DISNEYLAND SHANGHAI)

Abstract

Purpose The purpose of this study is to objectively evaluate the impact of 5g technology on tourism destinations. Design/methodology The research used a 26-question questionnaire and distributed to 300 respondents who were involved in the planning of travel or such activities to varying degrees. Demographic factors are divided into several types, including age, gender, position, disposable income per month, and feeling of having been to a tourist destination. A preliminary analysis was conducted to extract and examine behavior patterns and routines, as well as an assessment of potential leading factors. In order to confirm the reliability of the data, a further statistical analysis is carried out and these factors are analyzed through the validity test. The hypothesis is tested by structural equation model. Findings The results show that usefulness and ease of use contribute significantly to the use experience, and these variables also have an important impact on the destination's tourism intention. This study can explore the basic principles of the use perception of 5g technology on tourists' decision-making in tourism destination, and determine the importance of factors that are considered to have potential or no significant impact on the tourism intention of the tourism destination.