MILLENNIALS’ INVESTMENT INTENTION ON DIGITAL INVESTMENT APPLICATION, USING THEORY OF PLANNED BEHAVIOR, INVESTMENT KNOWLEDGE, COMPATIBILITY, AND PERCEIVED USEFULNESS AS ITS MEDIATING FACTOR

Abstract

Purpose - The purpose of this study is to examine the factors that affect investment intention on digital investment applications using perceived usefulness as the mediating factor. The respondents in the research are millennials who live in the Greater Jakarta area and use a digital wallet. The variables used as independent variables are attitude toward behavior, perceived behavioral control, investment knowledge, subjective norm, and compatibility. Design/Methodology/Approach – A quantitative research is done by distributing an online questionnaire using Google Form, which consists of 45 statements. There were 361 respondents. A validity and reliability test were conducted by using statistical software, as well as model-fit, hypothesis testing, and R-Square were analyzed by Structural Equation Model (SEM) analysis. Findings – The data shows that attitude toward behavior, investment knowledge, subjective norm, and compatibility have a significant effect on investment intention. Subjective norm and compatibility also have a significant effect on perceived usefulness. Perceived usefulness as the mediating factor also has a significant effect on investment intention. While perceived behavioral control does not affect investment intention. Originality/Value – The research of investment intention on the digital application in Greater Jakarta using Theory of Planned Behavior and extended variables (investment knowledge, compatibility, and perceived usefulness) to test the behavioral intention has never been done before.