THE IMPACT OF STORE ENVIRONMENT, RETAIL SERVICE QUALITY, INFLUENCERS, AND E-WOM TOWARDS PURCHASE INTENTION MEDIATING BY SHOPPING MOTIVATION IN THE FASHION LUXURY STORE IN INDONESIA

Abstract

Purpose- The purpose of this study is to identify The Impact of Store Environment, Retail Service Quality, Influencers, and e-WOM Towards Purchase Intention Mediating by Shopping Motivation in The Fashion Luxury Store in Indonesia. Design/Methodology/Approach – This research paper is conducted using a quantitative method and primary data through an online questionnaire. The sample size was 400 respondents. The population of this study is people that have bought in a fashion luxury store. The respondents are from various socio-cultural and economic backgrounds with an age restriction of 18-35 years old. The result showed that each factor has a significant correlation between variables. Findings –The findings resulted in a significant correlation between store environment, retail service quality, influencers, e-wom, on purchase intention with shopping motivation as mediating variable. The biggest impact on customer purchase intention is the store environment.