THE INFLUENCE OF PERCEIVED VALUE, PERCEIVED QUALITY, AND SATISFACTION TOWARD BOOKING INTENTION (A CASE OF FAVE HOTEL BRAGA BANDUNG)

Abstract

Purpose: The purpose of this research paper is to find out the influence of perceived value and perceived quality toward satisfaction and the influence of satisfaction towards booking intention in Fave Hotel Braga Bandung. Design /Methodology/Approach: This research used quantitative and qualitative method to analyzed the data. Data collection of quantitative conducted by using an online questionnaire to 100 guest who have ever stayed in Fave Hotel Braga Bandung. For quantitative method the questionnaire used seven-point likert scale then analyzed into Smart-PLS software. The author analyzed the data started from composite reliability and discriminant validity until hypothesis testing. The data collection of qualitative were obtained by preparing an interview guideline consist of ten main questions and conducting interview with the Head of Human Resource Department and Sales Marketing Department through mobile phone calling and also from company website. Findings: The results found that perceived value positively influence satisfaction, perceived quality positively influence satisfaction, and satisfaction positively influence booking intention. To increase the occupancy through booking online can be applied by doing marketing strategy. The strength of booking online is accepted with correlated theory whereas the weakness is accepted with the fit of data collection. Originality /Value: This is the first research that the author discusses the perceived value, perceived quality, and satisfaction toward booking intention in Fave Hotel Braga Bandung.