THE PROBLEM OF ONLINE MARKETING STRATEGIES AND SOLUTION ON 5 STAR HOTEL-ZENGZHOU JINMAO JW MARRIOT HOTEL

Abstract

Purpose— With the rapid development of Internet economy, online transactions are gradually changing people's traditional business and consumption patterns. Tourism e-commerce is also developing rapidly, which makes the time and consumption concept of tourism consumer change gradually. The original marketing model has been greatly affected. With its strong communication ability, the online has gradually become an important part of marketing and promotion tools. Design/methodology— The research use qualitative and quantitative method. This paper focuses on the online marketing of hotels and use qualitative research methods to research the relationship between 5-star hotels and online marketing. Practical Implications— On the basis of summarizing many scholars' research on online marketing of 5-star hotels, this paper analyzes the current situation and problems of online marketing of 5-star hotels. Originality— Zhengzhou Jinmao JW Marriott Hotel as an example, based on the analysis of Zhengzhou Jinmao JW Marriott Hotel profile and on the basis of online marketing, points out that the 5 star hotel online marketing to combine its own characteristics and the specific situation of the hotel, take the market segmentation, improve the hotel's official viii website, developing digital media marketing, such as make the online marketing service for hotel development, fully implement online marketing for 5 star hotel.