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2017: Recent submissions

Now showing items 41-60 of 119

INFLUENCE OF PACKAGING AND LABELING ON CUSTOMER BUYING BEHAVIOR ( A CASE STUDY OF TH TRUE MILK IN HA NOI )

Thuy, Pham Thi (President University, 2016)

The purpose of this study is to determine the influence of Packaging and Labeling on consumer buying behavior of TH True Milk in Ha Noi, Viet Nam. The study was conducted to identify whether all variables being covered ...
THE INFLUENCE OF HEALTHY VALUE, LIFESTYLE, PRICE ON CUSTOMER SATISFACTION TOWARDS WORD OF MOUTH AND CUSTOMER LOYALTY OF SUPERO2 IN JABODETABEK

Ciawi, Varianto (President University, 2017)

The majority of Indonesian considers that health is the most important thing, however more than a half of them stated that they don’t have time to exercise regularly because of the work schedule and other activities. The ...
FACTORS INFLUENCING CUSTOMERS INTENTION TO USE ICBC INTERNET BANKING IN CHINA ( A STUDY CASE OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY, INDONESIA)

Weiye, Li (President University, 2017)

This study is concerned with factors that influence ICBC users' intention to use ICBC Internet banking. With the rapid development of the network and the economy, Internet banking, Internet payment has become more and ...
ENTREPRENEURIAL INTENTION AMONG PRESIDENT UNIVERSITY STUDENTS （A STUDY CASE OF PRESIDENT UNIVERSITY NON BUSINESS )

Xiang, Shao Qi (President University, 2017)

The purpose of this research paper is to find out influence of personal value, training, internal motivation on entrepreneurial intention among President Universities student. This research was conducted with quantitative ...
THE INFLUENCE OF BUSINESS CHARACTERISTICS, OWNER CHARACTERISTICS AND NETWORK OF SMES ON ACCESSING FORMAL FINANCE AT PONDOK GEDE DISTRICT, BEKASI

Elisabeth, Cynthia Dameasi (President University, 2017)

The objective of this research is to find out the influence of determinants of accessibility to formal finance based on three variables which are business characteristics, owner characteristics, and networks. Based on this ...
THE INFLUENCE OF SERVICE QUALITY PRICE & CORPORATE REPUTATION ON CHINESE CONSUMER PREFERENCE AT PT FRIENDSHIP LOGISTIC LINE

Xin, Ren Jin (President University, 2017)

This study was about the dominant factors influence Chinese consumer preference on PT Friendship Logistics Line Chinese consumer came to Indonesia to do international business, so a reliable freight forwarder is necessary ...
THE ENHANCEMENT OF WAREHOUSE SYSTEM TO INCREASE THE PROFIT OF A COMPANY ( A CASE STUDY OF MODULU AT PT SYSTEM INDONESIA )

Nabighah, Alank (President University, 2017)

An effective Warehouse Management System holds a critical role in the Supply Chain sector of a company and it is believe that it gives a direct influence to the profitability and productivity of a company. This is caused ...
ANALYSIS OF FACTORS INFLUENCING ADOPTION OF REVERSE LOGISTICS AMONG MANUFACTURING COMPANIES (A CASE STUDY OF JABABEKA INDUSTRIAL ESTATE)

Jalal, Mohammad (President University, 2017)

Reverse logistics has become a managerial priority for most of the manufacturing companies for achieving sustainable development and as well as increasing productivity. However, companies can be influenced to adopt reverse ...
THE INFLUENCE OF CUSTOMER SATISFACTION TOWARD CUSTOMER LOYTHE DETERMINANT OF ISLAMIC EQUITY FUND RETURN IN INDONESIAALTY OF FILMA'S MARGARINE ( A STUDY CASE OF PT SMART TBK IN WEST JAKARTA)

R, Agatha (President University, 2017)

Mutual fund used to collect funds from investors to be invested in portfolio securities by investment manager. There is Islamic mutual fund which can be alternative of conventional mutual fund. The most popular type of ...
THE IMPACT OF MEDIA RICHNESS, SOCIAL PRESENCE, PERCEIVED ENJOYMENT AND SOCIAL INFLUENCE TOWARDS WECHAT 'S CUSTOMER SATISFACTION A CASE STUDY OF WECHAT USERS IN PRESIDENT UNIVERSITY

Yu, Shi (President University, 2017)

This study was to analyze Dominant Factors to Wechat's Customer Satisfaction, This study is important to investigate the factors influencing Wechat's Customer Satisfaction. Study is conducted at President University, ...
THE INFLUENCE OF WORK LOAD, JOB SATISFACTION, AND WORKING ENVIRONMENT TOWARDS WOMAN WORK LIFE BALANCE (CASE STUDY IN PT HASTA AYU NUSANTARA JAKARTA)

Marsaditha, Paulina Hastayu (President University, 2017)

Work life balance is important to make equally in dual role in working and nonworking activities. Married women have role as wife and mother in the family but in this globalization era, the number of woman carrier is ...
THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION (A STUDY CASE OF SAMSUNG SMARTPHONE IN BEKASI)

Hia, Rocky Simon (President University, 2017)

The present study attempts to identify the importance of Brand Equity (Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty) to examine the relationship of those factors towards consumer purchase decision ...
THE GLOBAL BRAND IMAGE, COMMUNICATION TECHNOLOGY, GLOBAL CUSTOMER’S BEHAVIOUR TOWARD CUSTOMER’S PURCHASE INTENTION (A STUDY CASE OF FARMERS MARKET IN JABABEKA)

Siauw, Andre Herwin Willianto (President University, 2016)

This research investigates how the globalization can influence the way of strategy marketing in the certain business work, In this research , the researcher used 4 variable , that contains 3 independent variables and 1 ...
DOMINANT FACTORS OF 4P’S TO STIMULATE CUSTOMER SWITCHING INTENTION ON CHINESE LAPTOP: STUDY IN PRESIDENT UNIVERSITY

Yiwei, Yin (President University, 2017)

This study tries to find and analyze the factors that Dominant Factors Of 4 P's To Stimulate Switching Intention On Chinese Laptop. The researcher found most of Chinese students study at President University tend to ...
THE INFLUENCE OF SOCIAL SUPPORT, ROLE MODELS, AND WILLINGNESS TO TAKE RISKS ON ENTREPRENEURIAL INTENTION: A SURVEY ON PRESIDENT UNIVERSITY STUDENTS

Asyifah, Gista (President University, 2017)

This research attempts to shed the light on President University’s students’ entrepreneurial intention and the influence of social support, role models, and willingness to take risks toward it. A quantitative research was ...
THE INFLUENCE OF TRAINING, INTERPERSONAL COMMUNICATION AND JOB SATISFACTION TOWARDS EMPLOYEE PERFORMANCE ( A CASE STUDY OF PT XYZ)

Mukti, Candra Budhi Satya (President University, 2017)

This study aims to determine: (1) The influence of training on employee performance PT. XYZ. (2) The influence of interpersonal communication on employee performance of PT. XYZ. (3) The influence of job satisfaction on ...
IMPACT OF BRAND SWITCHING IN THE TELECOMMUNICATION INDUSTRY (A CASE STUDY OF XL AXIATA IN JAKARTA)

Sutanto, Shandy (President University, 2016)

This research entitled “Impact of Brand Switching in The Telecommunication Industry – A Study Case of XL Axiata in Jakarta” was conducted with 100 respondents who were a user of XL Axiata cellular network in Jakarta Area. ...
PENGARUH LINGKUNGAN KERJA, STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. KMK PLASTICS INDONESIA

Heryawan, Arwan (President University, 2017)

Menurunnya tingkat kinerja karyawan PT. KMK Plastics Indonesia, hal ini dapat dilihat dari hasil penilaian kinerja karyawan yang telah dilakukan pada th 2014 dan th 2015. Penelitian ini bertujuan untuk mengetahui pengaruh ...
THE INFLUENCE OF MACROECONOMIC FACTORS TOWARD GROSS DOMESTIC PRODUCT OF INDONESIA FOR PERIOD 1981 – 2015

Isadora, Morinnalia (President University, 2016)

This research examines how macroeconomics influences GDP of Indonesia. Macroeconomic is important and the relationship with economic growth cannot be ignored. This research seeks to prove the significance influence of three ...
THE INFLUENCE OF MACROECONOMIC AND MICROECONOMIC FACTORS ON NON PERFORMING LOAN IN CHINESE STATE-OWNED COMMERCIAL BANKS FROM 2008 – 2015

Webhua, Yao (President University, 2016)

With the development of Chinese economic, the commercial environments in China are more diversity, seems everything goes well. But the commercial banks non-performing loan are increasing. Therefore, this research aims ...

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