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Management: Recent submissions

Now showing items 1241-1260 of 1568

THE INFLUENCE OF MARKETING MIX TOWARD TOURIST PURCHASE DECISION IN TAMAN MINI INDONESIA INDAH

Wismaya, I Gede Bhayu (President University, 2015)

The high competition in the tourism industry in Jakarta would require the packaging of tourism product that appropriate with the needs and desires of tourists. Taman Mini Indonesia Indah is one of famous cultural tourism ...
THE INFLUENCE OF PERCEIVED QUALITY, PRICE, COMPATIBILITY, AND SOCIAL INFLUENCE TOWARDS CONSUMER PURCHASE INTENTION OF LOCAL SMARTPHONE

Sitorus, Hanamongan Phillipus Williamson (President University, 2016)

This study is conducted to analyze the significant influence of perceived quality, price, compatibility, and social influence towards consumer purchase intention. Independent variables: (1) Perceived Quality, (2) Price, ...
THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER TRUST, AND SWITCHING BARRIER TOWARDS CUSTOMER RETENTION AT STARBUCKS COFFEE JABABEKA BRANCH

Isnaini, Erlita Ulfa (President University, 2015)

Starbucks Coffee has just recently become one of the most well developed café as well as the biggest cafein Indonesia. Starbucks Coffee has a huge number of stalls where up until now they have opened 147 kiosks and keep ...
ANALYSIS ON THE INFLUENCE OF BRAND EQUITY TOWARDS CONSUMER PURCHASE INTENTION CASE STUDY OF NOKIA/MICROSOFT LUMIA IN PRESIDENT UNIVERSITY

Stephen (President University, 2015)

This study is conducted to analyze the significant influence of brand equity towards consumer purchase intention. There are four dimension of brand equity that is employed in this study and treated as the independent ...
ANALYSIS FACTORS OF PERCEPTION TOWARDS PURCHASE DECISION ON BRAND ‘XYZ’ ANDROID SMARTPHONE BETWEEN YOUNG ADULT AND END TEENAGERS IN MEGA BEKASI HYPERMALL

Sanjaya, Titus Henky Wilson (President University, 2015)

Smartphone is one of powerful technology innovation and will be constantly changing the model technology time by time. In this year of millennium, Smartphone become a phenomenon situation where the market tends to change ...
THE IMPACT OF BRAND EXPERIENCE TOWARDS CUSTOMER EXPERIENTIAL VALUE AND BRAND PERSONALITY AS INTERVENING VARIABLE AT UNIQLO (CASE STUDY OF UNIQLO TAMAN ANGGREK BRANCH)

Ameylia, Ayu (President University, 2015)

UNIQLO is one of the leading fashion brand in Indonesia under the auspices of PT. Fast Retailing Indonesia. The purpose of this study is to explain the impact of brand experience indirectly towards customer experiential ...
THE INFLUENCE OF CREDIT UNION BENEFITS AND SERVICE QUALITY TOWARDS DECISION TO TAKE CREDITS (A CASE STUDY OF KSP BUDI LUHUR IN PARIGI MOUTONG DISTRICT)

Dewi, Ida Ayu Puspa (President University, 2015)

The main purpose of credit union is to support the development of the community by distributing funds. In distributing funds, the credit union needs to attract both existing members and potential members to take credits ...
THE ANALYSIS OF PRODUCTS, PRICE, AND SERVICES TOWARDS CUSTOMERS SATISFACTION IN TANAH ABANG RETAIL MARKET JAKARTA

Handayani, Indah Fitri (President University, 2015)

This study aims to determine whether the dimensions Product, Price, and Service affects customer satisfaction Tanah Abang Retail Market and analyzing the most dominant factor in influencing customer satisfaction in Tanah ...
THE INFLUENCE OF MOTIVATION, PROMOTION, AND PERCIEVED QUALITY TOWARD TOURIST DECISION TO VISIT NATIONAL MUSEUM, JAKARTA

Ludfi, Yusiera Novita (President University, 2015)

National Museum is one of the most visited cultural heritage tourist attraction in Jakarta. However, the number of visitors of National Museum from 2012 to 2013 is decreased. The researcher decided to analyze influence of ...
EXPLORING INTERNATIONAL NEW VENTURES AS AN APPROACH OF INTERNATIONALIZATION BY INDONESIAN MICRO, SMALL AND MEDIUM ENTERPRISES IN FASHION INDUSTRY

David, Vania Valencia (President University, 2015)

In the late decades, the emergence of International new ventures (INVs) has gained popularity in international business literature. In Indonesia, this type of firm has been adopted by several MSMEs in fashion industry, ...
ANALYSIS OF EMPLOYEE JOB SATISFACTION (CASE STUDY: STAFF LEVEL PT. ROBERT BOSCH IN INDONESIA)

Velencia (President University, 2015)

The role of the human resource in the organization is very important, because none of the existing resource in the organization is apart from the human resource management. The company makes the quality development of the ...
ANALYSIS OF INTERNAL BANK AND DEBTOR FACTORS TOWARD NON PERFORMING FINANCING AT PT. BANK SYARIAH MANDIRI (A CASE STUDY AT PT. BANK SYARIAH MANDIRI, BANDA ACEH)

Fhoenna, Zikra Azhara (President University, 2015)

This reseacrh is to analyze what kind of internal factors from bank and also debtor toward non performing financing at PT. Bank Syariah Mandiri, Tbk Banda Aceh. The Independent variable of this reseacrh is character, ...
THE ANALYSIS OF AFTER SALES SERVICE TOWARDS CUSTOMER SATISFACTION: A CASE STUDY OF SAMSUNG SMARTPHONE USERS IN TEBET, SOUTH JAKARTA

Mustika, Tyas Adrie (President University, 2015)

Smartphones have become a popular item in Indonesian society. This situation encourages firms to innovate and create a variety of smartphone types. The innovation is after-sales service. The purpose of this study was to ...
THE INFLUENCE OF CUSTOMER LOYALTY PROGRAM BRAND IMAGE AND CUSTOMER SATISFACTION TOWARD CUSTOMER LOYALTY (CASE STUDY OF G-CARD GRAND INDONESIA)

Augustiany, Amania (President University, 2015)

There is so many ways to make customer satisfied and become customer loyalty. One of the marketing strategies is loyalty program. There are many kinds of loyalty program with the various goal but most of loyalty program ...
THE INFLUENCE OF MARKETING MIX TOWARD CUSTOMER SATISFACTION AND ITS IMPLICATION ON CUSTOMER LOYALTY (A CASE OF PULLMAN JAKARTA CENTRAL PARK HOTEL CUSTOMER IN JAKARTA 2014)

Wesanta, Windy Chintya (President University, 2015)

Pullman Jakarta Central Park is the first and the newest five star international hotel in West Jakarta with distinctively designed with an industrial raw concept. The number of occupancy in Pullman Jakarta Central Park ...
ANALYSIS OF THE IMPACT OF AFTER SALES SERVICE TOWARD CUSTOMER SATISFACTION: A CASE STUDY OF PT. DAYA ANUGRAH MANDIRI CIKARANG

Syauqi, Arga Riendi (President University, 2015)

This research is on purpose to know whether the characteristics of after sales service, which is service quality, warrant, installation, feedback, and delivery do have such an impact toward customer satisfaction in PT. ...
ANALYSIS THE AFFECTING FACTORS OF THE EXTERNALITY TO PEOPLE WHO LIVE NEAR THE FIRMS (STUDY CASE AT HARAPAN JAYA VILLAGE, NORTH BEKASI, BEKASI)

Khotimah, Emi Khusnul (President University, 2015)

Externality is the subject of environmental problems that was caused by human activities, which are the externality in this study as dust that coming from the production activity of company. This research tried to determine ...
THE INFLUENCE OF ROA, ROE, NPM TOWARDS STOCK RETURN (A STUDY OF SELECTED 3 PROPERTY COMPANIES LISTED IN LQ45)

HP, Irlia Arni (President University, 2015)

Investment activities are expected to generate higher stock return. The investor consider carefully choose which company that is has reached good performance. Fluctuate of stock price of property industry in the last period ...
ANALYSIS THE INFLUENCE OF CAR, LDR, NPL, AND OCOI TOWARD ROA (CASE STUDY OF ISLAMIC BANKS IN INDONESIA FOR PERIOD 2011 - 2013)

Muttaqin, Abdil (President University, 2015)

This study is about to analyze the influence of Capital Adequacy Ratio, Loan to Deposit Ratio, Non Performing Loan, and Operational Cost to Operating Income toward Return On Asset of 8 Islamic Banks in Indonesia for period ...
MARKET REACTION ANALYSIS OF STOCK SPLIT EVENT THAT SHOWN BY TRADING VOLUME ACTIVITY, ABNORMAL RETURN AND STOCK PRICE (AN EVENT STUDY OF COMPANY LISTED IN INDONESIAN STOCK EXCHANGE YEAR 2008-2014)

Erviana, Risma Yulia (President University, 2015)

The purpose of this research is to analyze market reaction toward stock split event on the companies listed in Indonesian Stock Exchange period 2008-2014, which indicated by the difference in trading volume activity and ...

Now showing items 1241-1260 of 1568

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