Abstract:
Purpose - The purpose of this case study was to help Tripdixi in making a decision
for the sustainability of the company.
Data Collection Method - This study uses three types of data collection, namely
qualitative data, interview and observation.
Design/Methodology/Approach - This study uses the Business Model Canvas,
SWOT Analysis, TAM Methodology, Valuation Method, and Go-to-market Fit to
determine the decision making. Each theory used in this study facilitates researchers
to determine the decision-making steps that are in accordance with the results.
Findings - The result tells that Tripdixi needs to focus on the profits that the
company earn to use it for further development.
Research Limitations – This research is conducted to help startups help with the
future paths. So that the company can strategize a better strategy for their goal.
