DESIGNING 'FLRT' PRODUCT PACKAGING DESIGN TO CAPTURE TARGET MARKETS USING DESIGN THINKING THEORY

Abstract

Packaging isn't just about protecting what's inside it actually plays a big part in how people see your brand and whether they decide to buy. having eye-catching, innovative packaging can really help a brand stand out by displaying what makes it unique through stuff like shape, colors, fonts, and materials. For FLRT, this is especially important as they try to make a splash in Indonesia's perfume scene. This study looks at how good packaging design can boost brand recognition and get

people more involved with FLRT by mixing visual storytelling with consumer- focused innovation using design thinking. The author used 2 mixing methods which

are qualitative and quantitative surveys to get a better understanding of what people prefer and how they act when it comes to perfume packaging. Packaging is emphasized not only as protection but also as a strategic communication tool that reflects brand identity and captures market interest. The study recommends deeper exploration of die-line development, vendor collaboration, and value-adding finishes, while also highlighting the importance of sustainable materials and digital integration to ensure FLRT’s packaging remains competitive in the future.