Abstract:
Packaging isn't just about protecting what's inside it actually plays a big part in how
people see your brand and whether they decide to buy. having eye-catching,
innovative packaging can really help a brand stand out by displaying what makes it
unique through stuff like shape, colors, fonts, and materials. For FLRT, this is
especially important as they try to make a splash in Indonesia's perfume scene. This
study looks at how good packaging design can boost brand recognition and get
people more involved with FLRT by mixing visual storytelling with consumer-
focused innovation using design thinking. The author used 2 mixing methods which
are qualitative and quantitative surveys to get a better understanding of what people
prefer and how they act when it comes to perfume packaging. Packaging is
emphasized not only as protection but also as a strategic communication tool that
reflects brand identity and captures market interest. The study recommends deeper
exploration of die-line development, vendor collaboration, and value-adding
finishes, while also highlighting the importance of sustainable materials and digital
integration to ensure FLRT’s packaging remains competitive in the future.
