Abstract:
Purpose – Store atmosphere is non-physical attraction and stores display layout is a
physical attraction which both variables can affect the emotional states of pleasure and
arousal and also affect approach or avoidance from customers. Therefore, the purpose
of this study is to identify the factors which influence customer repurchase intention
using store atmosphere and store display layout.
Design/methodology/approach – This study using a survey method and distributed in
the form of the questionnaire as the instrument tool. By using purposive sampling
technique, the questionnaire filled up by 400 respondents that are usually shopping at a
supermarket in Bekasi region, Indonesia. The data collected were analyzed with the
structural equation model
Findings – This research revealed that repurchase intention was affected by store
atmosphere which comprising 6 sub-dimensions: cleanliness, music, scent, temperature,
lighting, color. Store display layout which also divided into 3 sub-dimensions; product
assortment, store design/layout, and window display. It was found that both variables
store atmosphere and display layout are given a significant role to affect repurchase
intention in supermarket.
Originality/value – This study was the first study that assess whether store atmosphere
and display/layout have a significant impact on customers repurchase buying by using
these sub-dimensions; cleanliness, music, scent, temperature, lighting, color, product
assortment, store design/layout, and window display at supermarket Bekasi region.
