FACTORS INFLUENCING THE REPURCHASE INTENTION OF ONLINE USED PRODUCT: A STUDY IN GREATER JAKARTA

Abstract

Purposes: This research aims to expand the knowledge of the used product industry, especially in the influence of perceived quality, perceived price, and customer trust toward repurchase intention mediated by satisfaction in Greater Jakarta. Design/Methodology/Approach: This study uses quantitative research by distributing questionnaire via offline interview and online distribution using Google Form which consist of 30 item statements. This research uses primary data which was collected from 336 respondents. The data has been analyzed using statistical software to test the validity and reliability. Structural Equation Modeling (SEM) was used to analyze the fitness of the proposed model and to test the hypothesis. Findings: The research found that Perceived quality, perceived price, and customer trust affect repurchase intention mediated by satisfaction. Originality/Value: The research for perceived quality, perceived price, and customer trust toward repurchase intention mediated by satisfaction in used product industry has not been done in any area of Indonesia.