Abstract:
Purposes: This research aims to expand the knowledge of the used product
industry, especially in the influence of perceived quality, perceived price, and
customer trust toward repurchase intention mediated by satisfaction in Greater
Jakarta.
Design/Methodology/Approach: This study uses quantitative research by
distributing questionnaire via offline interview and online distribution using Google
Form which consist of 30 item statements. This research uses primary data which
was collected from 336 respondents. The data has been analyzed using statistical
software to test the validity and reliability. Structural Equation Modeling (SEM)
was used to analyze the fitness of the proposed model and to test the hypothesis.
Findings: The research found that Perceived quality, perceived price, and customer
trust affect repurchase intention mediated by satisfaction.
Originality/Value: The research for perceived quality, perceived price, and
customer trust toward repurchase intention mediated by satisfaction in used product
industry has not been done in any area of Indonesia.
