FACTORS AFFECTING STUDENT INTENTION TO START A BUSINESS: CASE OF PRESIDENT UNIVERSITY

Abstract

Purpose – The paper reviews the intention of students to start a business. Entrepreneurship education is very important but is not currently rooted positively. The paper aims to determine factors affecting student intention in running a business. The factors examined in this study include factors of Entrepreneurial education, family environment, Attitude, subjective norms, and self-efficacy. Design/Methodology – The study uses a quantitative research design and survey questionnaires as a methodology. The sampling technique used is purposive sampling, with a sample of 300 respondents. Partial least square (PLS) is used to analyze the data. Findings – The results showed that entrepreneurship education and family environment have a positive and significant influence on attitude and self-efficacy on student intention to start a business. Attitude and self-efficacy also influence entrepreneurial intention significantly. This study proved that entrepreneurship education has no influence on subjective norms, and subjective norms also do not have a significant influence on student intention to start a business. Meanwhile, the family environment has a positive and significant influence on subjective norms. Originality/Value – This research gives a better understanding of knowledge about factors affecting the intention of President University students to start a business.