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THE IMPACT OF GREEN MARKETING PROMOTIONS CARRIED OUT BY WULING AIR EV IN INCREASING THE PERCEPTION OF INDONESIAN CONSUMERS'

Letian, Zhang (President University, 2025)

This study takes the Wuling Air Electric Vehicle (EV) as an example to explore the impact of green marketing promotions carried out by Wuling Air EV in enhancing the perception of Indonesian consumers. The researcher ...

BUSINESS PLAN HOODIEPOLOSID

Satriawan, Damar (President University, 2025)

HoodiePolosID is a rising Indonesian fashion brand specializing in premium hoodies with simple yet stylish motifs, designed to meet the growing demand for minimalist streetwear. Targeting male and female customers aged ...

THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN PRICE AND ECO LABELS ON GREEN PURCHASE INTENTION ON THE BODY SHOP CONSUMERS IN JAKARTA

Naipospos, Risha Margaretha (President University, 2025)

This study investigates the effect of environmental knowledge, green price, and eco- labels on green purchase intention among consumers of The Body Shop in DKI Jakarta. Using a quantitative approach, data were collected ...

BUSINESS PLAN SPUD SAVORY

Hasanah, Uswatun (President University, 2025)

In a business world that continues to develop, innovation and a deep understanding of consumer needs are the keys to success. The food industry, in particular, continues to experience changing trends that encourage the ...

BUSINESS PLAN OF UNGHI BOUQUET

Restya, Dhea (President University, 2025)

Gifts for loved ones come in many forms, such as necklaces, bags, or clothing, but flowers and floral arrangements are especially popular for creating a romantic or intimate feel. Floral arrangements, ranging from single ...

BUSINESS PLAN MOODTREATS – A SNACK SHOP

Niza, Alifia Qazziatun (President University, 2025)

The food and beverage industry is one of the industries with the highest demand because food and beverages are basic human needs. Snacks are a type of food that people often consume when holding events or just to accompany ...

ANALYZING THE INFLUENCE OF SERVICE QUALITY, CUSTOMER TRUST AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT XYZ E-COMMERCE

Tandri, Wilbert (President University, 2025)

The rapid development of the digital economy in Indonesia has had a positive impact on the national economy. XYZ e-commerce is an e-Commerce that provides interactive buying and selling between sellers and buyers online ...

THE IMPACT OF U.S. IMPORT TARIFFS ON INDONESIAN EXPORTS ACROSS FIVE KEY SECTORS

Jannah, Zulfatul (President University, 2025)

International trade is one of the most dynamic sectors influencing Indonesia's economic performance. The United States, as one of Indonesia's largest trading partners, has implemented various tariff policies that directly ...

BUSINESS PLAN KUKISS BANDUNG BAKERY

Limahelu, Nadya Pamela (President University, 2025)

KuKiss Bandung presents an attractive business opportunity amidst the rapid growth of the snack-loving millennial generation, especially in West Java. As a provider of sweet snacks that are delicious, easy to get and ...

THE INFLUENCE OF PRICE, PRODUCT, AND INFLUENCER ON CUSTOMER PURCHASING DECISION OF MOISTURIZER BRAND X THROUGH CUSTOMER TRUST

Pangaribuan, Charissa Yemima (President University, 2025)

The growth of the beauty care industry, especially skincare , is becoming more diverse and increase, marked by the emergence of various kinds of skincare product, which has resulted in increasing competition in the beauty ...

THE INFLUENCE OF FACILITIES, TUITION FEES, AND BRAND IMAGE ON THE DECISION TO CHOOSE PRIVATE UNIVERSITIES IN DKI JAKARTA AND WEST JAVA MODERATED BY SOCIAL MEDIA MARKETING

Tan, Aurelia Astrid Angelica (President University, 2025)

This study investigates the factors influencing students' decisions to enroll in Private Universities, focusing on facilities, tuition fees, and brand image. The research also examines the moderating role of social media ...

BUSINESS PLAN OF NATAF MOBILINDO SPECIALIZES IN SECOND-HAND SUV CARS

Imron, Fatan Mubarok (President University, 2025)

Nataf Mobilindo’s strategy is centered on differentiation, offering premium used SUVs while focusing on both product quality and exceptional customer service. By specializing in low-mileage used SUVs, the company seeks to ...

EXAMINING THE INFLUENCE OF GOVERNANCE AND REGULATION, DISTRIBUTION CHANNEL, AND PRODUCT VALUE ON THE EXPORT ACTIVITIES OF FOOD PRODUCT MSMEs IN WEST JAVA, INDONESIA

Tan, Rhenaldi Auji (President University, 2025)

Micro, Small, and Medium Enterprises (MSMEs), especially home industries, play a critical role in Indonesia’s economy by contributing significantly to employment, GDP, and local cultural preservation. Despite their rapid ...

BUSINESS PLAN OF SECRET SAMBAL

Sutiono, Stanley Ricarda Arjuna (President University, 2025)

This business plan outlines the strategic framework for Secret Sambal, a startup venture aiming to capitalize on the growing demand for chili sauces in the Indonesian market. Leveraging the country's rich culinary heritage, ...

THE INFLUENCE OF JOB AMBIGUITY, COMMUNICATION, AND TIME MANAGEMENT ON EMPLOYEE PERFORMANCE AT XYZ UNIVERSITY, BEKASI REGENCY

Susan (President University, 2025)

This study examines the influence of Job Ambiguity, Communication, and Time Management on Employee Performance at XYZ University in Bekasi Regency. Although technological advances have improved how organizations ...

BUSINESS PLAN EMPOW(H)ER

Arranjani, Pujja (President University, 2025)

The clothing industry in Indonesia is expanding rapidly, driven by a growing sense of pride in using locally made products. Increasingly, consumers prefer domestic products for their competitive quality and affordability. ...

THE EFFECT OF ESG, ASSET QUALITY, AND BANK PERFORMANCE ON BANK LENDING POST COVID-19 (2020-2023) IN INDONESIA

Zega, Junita (President University, 2025)

his study aims to analyze the effect of Environmental, Social, and Governance (ESG), asset quality, and bank performance on bank lending in Indonesia post the COVID-19 period (2020–2023). The study employs secondary data ...

ANALYZING THE INFLUENCE OF TRAINING AND COMMUNICATION ON EMPLOYEE PERFORMANCE IN HOSPITALITY INDUSTRY AT CIKARANG

Virgiantari, Urifah (President University, 2025)

This research study aims is to analyze the influence of training (TR) and communication (COM), towards employee performance (EP) in industry hospitality at PT. JHS in Cikarang. Employee performance in hospitality ...

BUSINESS PLAN OF BANANA BITES

Lavenia (President University, 2025)

In addition to being famous as a country with diverse geographical regions and cultural traditions. Indonesia also has a variety of culinary choices. Now, traditional Indonesian cuisine has also succeeded in raising the ...

THE INFLUENCE OF FINANCIAL CAPABILITY, COMPANY REPUTATION, AND PERCEIVED RISK TOWARDS THE PURCHASE OF EDUCATION INSURANCE IN INDONESIA

Putra, Muhammad Syailendra Prima (President University, 2025)

Insurance products evolved as a critical instrument for financial protection during unanticipated economic situations. Despite the low insurance penetration in Indonesia, the uncertain economic condition created a new ...

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