Purpose – The purpose of this study is to know the effect of Store Image toward Purchase Intention of Luxury retail online in fashion industry within Millennials in Jakarta. Design – There are 22 items of measurement ...

Purpose: The purpose of this study is to investigate perceived risk, transaction costs, website quality, Internet word of mouth, and trust factors affecting the willingness of Chinese netizens to purchase online. Design/Method: ...

Purpose: This research aims to examine the influence of endorsers toward online purchase intention in the context of visibility, trustworthiness, credibility, attractiveness, power and match-up. Method: This research ...

Purpose Young adults would have been easy to shop and to buying. The hedonic shopping motivation could have emerged because of several factors. The motivation for hedonic shopping is also not concentrated on trying to ...

Purpose The purpose of this research is focus on analyzing the motivational factor of pull and push factor toward travel decision to Singapore, moreover, this research focus on millennial (age 18-30 years) that researcher ...

Tujuan Penelitian : 1. Untuk mengetahui bagaimana pengaruh masing-masing variabel service quality (Efficiency, Fullfillment, System availability, Privacy) dan Satisfaction terhadap Ewom dan Repurchase Intention. 2. ...

Purpose - The purpose of this study is to examine the factors that influence entrepreneurial intention of the final year students in university as they’re graduated from university. Design - This research used the ...

Purpose – The purpose of this study was to focus on Hedonic Motivation with four dimension which are Adventure Shopping, Social Shopping, Value Shopping and Idea Shopping through trust and purchase intention in the context ...

Purpose The purpose of this research is to find out The Analysis Factor Influencing Celebrity Endorsement towards Purchase Intention in Indonesia. Design/Methodology/Approach In order to conduct this study, quantitative ...