School of Business: Recent submissions

Now showing items 41-60 of 2842

THE IMPACT OF LEADERSHIP, INTRINSIC MOTIVATION, AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE AT PT JAPFA COMFEED INDONESIA Tbk PURWAKARTA

Rahmasari, Adellia Putri (President University, 2024)

Leadership is seen as playing an important role in forming high-performing teams or individuals. To enhance a company's commitment to attaining maximum performance, it is imperative to examine not just the leadership ...
THE INFLUENCE OF PRODUCT QUALITY, ONLINE REVIEW, AND ONLINE RATING ON PURCHASING DECISIONS THROUGH CUSTOMER TRUST ON THE ORIGINOTE PRODUCT

Shandyka, Tiara (President University, 2024)

The market for personal care, especially skincare, is experiencing an increase in the intensity of the competitive environment. The Originote is one of the many skincare brand products that are now taking part in the ...
FINANCIAL AND EMPLOYEE MANAGEMENT STRATEGY IN A START-UP COMPANY WITH AN UNPAID INTERNSHIP SYSTEM TO SURVIVE DURING AND AFTER THE PANDEMIC ERA

Putri, Firza Syifaunnisa Sarah (President University, 2024)

The Covid-19 pandemic has had a bad impact on some startups in Indonesia. So a bunch of start-ups are looking for strategies to survive the Covid-19 pandemic so that the company can keep going as it should. One of the ...
BUSINESS PLAN KAPHI COFFEE

Tuelah, Jordan Timothy (President University, 2024)

The coffee industry is one of the largest beverage industries in the world with almost 2.25 billion cups of coffee sold every day, coffee is the second largest export commodity in the world after oil and according to ...
THE APPLICATION OF RESOURCE BASED VIEW AND COMPETITIVE ANALYSIS IN LOGISTICS CONSULTANCY COMPANY (THE CASE OF PT SAMUDERA KONSULTAN INDONESIA)

Wisfah, Ghaitsa Qotrunnada (President University, 2024)

This qualitative study examines the performance of Samudera Konsultan Indonesia, a consultancy company in Indonesia. The study employs in-depth interviews with management and stakeholders, as well as secondary data ...
BUSINESS PLAN ASYNED VILLA

Santoso, Samuel Andrew (President University, 2024)

The tourism industry is one of the pillar that support the economic growth in Indonesia. Due to Covid-19 pandemic that hit worldwide, the tourism sector are shutdown due to limitations of mobility that are obligated by ...
THE INFLUENCE OF CUSTOMER SATISFACTION, PRODUCT QUALITY, AND PRODUCT PRICE ON THE CUSTOMER LOYALTY OF MENANTEA IN BALI

Maulana, Amarylis (President University, 2024)

The decline in sales of Menantea in Bali has raised concerns about the factors influencing customer loyalty. Menantea, known for its variety of tea-based beverages, is facing growing competition in the market, necessitating ...
THE IMPACT OF THE INTERNSHIP PROGRAM ON PRESIDENT UNIVERSITY STUDENTS’ READINESS FOR THE WORKFORCE

Valencia, Ni Putu Ananda Laura (President University, 2024)

Internship programs, competence, and work motivation are essential in supporting and increasing work readiness. This research was motivated by the increased number of students at President University. The formulation of ...
ANALISIS EFEKTIVITAS SELEKSI DIGITAL MENGGUNAKAN MICROSOFT FORMS DALAM SELEKSI KARYAWAN BARU, TINJAUAN DARI PERSPEKTIF PELAMAR DI PT XYZ

Salwa, Kahla Ristiyanti (President University, 2024)

Penelitian ini menganalisis efektivitas penggunaan Microsoft Forms dalam proses seleksi digital karyawan baru di PT XYZ dari perspektif pelamar. Metode seleksi digital diadopsi untuk meningkatkan efisiensi dan mempercepat ...
THE INFLUENCE OF INFLUENCER CREDIBILITY AND LIVE STREAMING ON GEN Z’S PURCHASE DECISIONS ON THE TIKTOK PLATFORM MEDIATED BY CUSTOMER TRUST

Sihotang, Hanna Praselia Margareta (President University, 2024)

TikTok's popularity among Generation Z is encouraging many companies to use it to influence purchase decisions. However, the reopening of TikTok after the shutdown creates challenges for businesses regarding Gen Z purchase ...
THE INFLUENCE OF INTERNSHIP AND LEARNING ENVIRONMENT THROUGH ADAPTABILITY ON WORK READINESS AMONG GEN Z IN JAKARTA

Vitra, Ogysha Kumala (President University, 2024)

The research topic examines the influence of internship and learning environment on work readiness among Gen Z who are starting to enter labor market with adaptability as a mediating variable. The concern about high ...
THE IMPACT OF INFLUENCER MARKETING AND PROMOTION STRATEGY ON PURCHASE INTENTION AND DECISION: A CASE STUDY ON SHOPEE

Azzahra, Zhakya (President University, 2024)

Along with the growth of e-commerce, influencer marketing and promotional strategies are two important factors that impact consumer purchasing decisions. Shopee's success is reflected in the rapid growth of Shopee users ...
BUSINESS PLAN OF L.O.P COFFEE

Wijaya, Catherine (President University, 2024)

A developing coffee company established in Jakarta, emerges at the crossroads of innovation, health- consciousness, and present market trends – that is L.O.P Coffee. L.O.P Coffee, which specializes in healthy sweet coffee ...
THE INFLUENCE OF WORK STRESS, WORKFAMILY CONFLICT AND CAREERDEVELOPMENT ON TURNOVER INTENTIONIN THE GEN Z AT JAKARTA

Nainggolan, Christmas (President University, 2024)

In today's rapidly evolving job market, Generation Z's tendency to Turnover intention has attracted significant attention from employers and researchers. Brings unique expectations and behaviors in the workplace, which ...
PENGARUH REPUTASI PERUSAHAAN, KOMPENSASI, DAN PENGEMBANGAN KARIR TERHADAP MINAT MELAMAR PEKERJAAN MAHASISWA PROGRAM PROFESIONAL PRESIDENT UNIVERSITY ANGKATAN 2022

Elfitri, Novalia (President University, 2024)

Reputasi perusahaan merupakan citra perusahaan yang akan menjadi faktor pertama menjadi pertimbangan minat pelamar untuk melamar pekerjaan di perusahaan. Kompensasi merupakan salah satu faktor yang tidak kalah penting ...
PENGARUH PENGETAHUAN, SIKAP DAN STRES KERJA TERHADAP KINERJA KARYAWAN DI PERUSAHAAN XYZ CIKARANG

Pangaribuan, Elisabeth (President University, 2024)

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh pengetahuan, sikap, dan stres kerja terhadap kinerja karyawan di perusahaan XYZ Cikarang, serta untuk menganalisis apakah pengetahuan, sikap dan stres kerja ...
BUSINESS PLAN GYOZA BITES - THE AUTHENTIC GYOZA

Iskandar, Nabila Flori (President University, 2024)

The appeal of gyoza has grown significantly in recent years across Indonesia. Gyoza is a delicious dish rooted in traditional Chinese cuisine that has appealed to the palates of Indonesians who love a wide variety of ...
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ASURANSI KESEHATAN DI CIKARANG

Runancia, Devin (President University, 2024)

Tujuan dari penelitian ini adalah untuk menyelidiki variabel-variabel yang memengaruhi keputusan pelanggan untuk membeli asuransi kesehatan di Cikarang. Fokus penelitian ini adalah pada faktor-faktor utama seperti ...
PENGARUH GREEN MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (STUDI OUTLET STARBUCKS DI JABABEKA)

Santosa, Zap Vanessa (President University, 2024)

Green marketing dan citra merek adalah dua aspek penting dalam strategi pemasaran yang memiliki dampak terhadap keputusan pembelian dan kepuasan pelamggan, khususnya dalam industri kopi yang sangat kompetitif. Penelitian ...
STRATEGI HUMAN RESOURCE DEVELOPMENT (HRD) DALAM MELAKUKAN REKRUTMEN DAN SELEKSI (STUDI PADA PERUSAHAAN “ABC” CIKARANG)

Suprapti (President University, 2024)

Tujuan penelitian untuk mengkaji strategi Human Resource Development (HRD) dalam proses rekrutmen dan seleksi karyawan di PT. ABC, yang berlokasi di Jababeka, Cikarang. Proses rekrutmen dan seleksi di PT. ABC selama ...

Now showing items 41-60 of 2842

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